CMYK, RGB, PMS Colours – What is the difference and when to use them.
There are three basic types of colour schemes: CMYK, RGB & PMS.
CMYK uses a four colour printing process that uses only cyan, magenta, yellow and black inks, it is primarily used for printing brochures, business cards, posters and other paper based products.
RGB uses a mixture or red, green and blue – this is the preferred colour profile for digital devices and computer screens and appears much brighter than CMYK.
PMS uses the Pantone Matching System; they are an industry standard set of colours that can be matched accurately over a variety of processes, equipment and materials. They are identified as a series of numbers ie PMS425.
Consistency of your brand elements such as your logo is critical to helping customers and prospects make a visual connection with your brand across different media.