How to Engage your Business Network on LinkedIn

LinkedIn Picture

LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories. According to LinkedIn, Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn is a valuable business networking resource that is currently being underutilised by many business professionals. To engage your business network, posting a status update at least a couple times a week, during the times most people are on LinkedIn, is a good strategy.

Post on a routine basis

LinkedIn says companies and people that post 20 times per month, on average, reach 60% of their followers with one or more updates. 20% of followers are typically reached with a single status update. The more that you post, then the more people you will reach.

Incorporate rich media

The web today is exceedingly visual. Include an image, video or some type of rich media in every post in order to increase engagement. For example, YouTube videos play directly in LinkedIn’s feed and result in as much as a 75% higher share rate.

Make content bite-sized

Most people are too busy to read the web, they scan it. So make content clear and concise.

Mix the message

Informative, helpful content receives higher engagement because that is the type of information LinkedIn members expect to receive.

According to LinkedIn:

  • 60% of members are interested in industry insights
  • 53% are interested in company news
  • 43% are interested in new products and services

Include inspirational and entertaining posts on occasion, to change the pace.



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