It’s a Wrap! The Benefits of Outdoor Media
Outdoor media plays a vital role in the marketing media mix, according to a study by Arbitron Inc, an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the USA and Europe, because it reaches consumers missed by other media & enhances exposure of other media. Outdoor media reach consumers not exposed or lightly exposed to newspaper and television for example, and are complimentary to radio campaigns.
Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behaviour. Vehicle wrapping, then, offers advertisers and excellent opportunity to reach commuters on the highways and city streets, pretty handy especially for all of us in Sydney as we know how much time that can be!
We thought this makes so much sense to companies large and small we decided that we would wrap our new delivery van, let us know what you think.
Also if vehicle wrapping is something that you feel could benefit your business then please let us know we would love to explore the opportunities that outdoor media can bring to your brand.