Hearing Awareness Week 23rd of August 2015 – 29th of August 2015
This week is the annual hearing awareness week event, to raise awareness about hearing impairment, offering advice on ways to protect your hearing, and the services that are available.
Hearing Awareness Week is an opportunity to focus on the needs of the one in six people who are Deaf or hearing impaired or have a chronic ear disorder. It is also an opportunity to explain to all Australians the risks associated with long-term exposure to excessive noise, often in the workplace.
One in six Australians are affected by hearing loss – that’s an estimated 3.5 million people.
The prevalence of hearing loss rises from 1% for people aged younger than 15 years to three in every four people aged over 70 years.
The number of Australians who are hearing impaired or deaf is increasing because of long-term exposure to excessive noise in the workplace, the environment and a result of an ageing population. Hearing loss is projected to increase to 1 in every 4 Australians by 2050.
Hearing Awareness Week (August 23 – 29) aims to highlight the issues faced by people with hearing loss as the organisers, the Deafness Forum of Australia, continue to campaign for greater recognition for the issue.
Hearing Awareness Week will see a range of promotional activities happen across the country, including ‘silent’ sports events, public exhibitions on hearing technologies, and hearing safety training by employers to alert people to the issues.
Digital asset management (DAM) offers an effective solution for businesses to store, organize, find, retrieve and share digital files. Quick to deploy and easy-to-use, a centralized digital library provides employees, clients, contractors and any other key personnel controlled access to digital assets — including images, photos, creative files, video, audio, presentations, documents and more.
The term digital asset management actually covers a large range of software solutions, from a corporations digital file library or a photographer’s photo database to solutions that resemble enterprise content management. The best digital asset management software has core capabilities surrounding cloud storage, how assets are retrieved, how assets are shared and features for brand management. DAM enables creative workflow automation, archival and backups, usage tracking, e-commerce and more. To find out more just Google ‘Digital Asset Management’
What are the Benefits of Digital Asset Management Software?
Cloud digital asset management (Cloud DAM) software provides anytime, anywhere access to all of your digital media. Have secured 24/7 access to all of your business critical files from any web device whether you’re at your desk, working from home or at a coffee shop on the other side of the world. Businesses are more mobile today than ever before. Online DAM provides exactly what you need to easily manage, access, share and track all of your digital assets.
Some huge benefits of cloud DAM include easy implementation, quick adoption, great integrations, an intuitive user experience and security. Fast implementation frees up your IT resources and allows you to get up and running right away. Enjoy a user-friendly interface anyone in your organization can understand. Cloud DAM is easy to use – just use a web browser for cloud DAM software.
From your local bakery shop through to the largest banks and multinationals there is huge benefits to be had in getting your brand noticed in your local area.
So what is local area marketing?
Local area marketing generally refers to any marketing techniques a business uses to promote itself in the geographic areas that it operates. In many cases the marketing responsibility will lie with head office or the franchise group. Some examples of this type of marketing would involve a key message or branding concept being driven out on a national basis but with each local store or branch being able to personalise it for their local area.
If you are looking to improve your local area marketing here are three tips that can help to drive engagement with your local audience.
One of the best ways to generate interest and buzz around your business is through hosting special events in your area. Events provide a wonderful opportunity to meet your customers and prospects face to face and get to know them better. These events provide a great opportunity to showcase your business and promote yourself as a provider of great value and advice. A great recent example of this kind of marketing was recently done by Australian Hearing for their national hearing awareness week campaign. They are attempting to break the world record for the number of hearing tests conducted and are basing this event in Port Macquarie NSW with a whole range of fun family activities.
A very effective way of getting your local brand noticed is to partner up with other complimentary businesses or local community groups. There are lots of businesses that offer products and services that can work well together. Consider such examples as a mortgage broker partnering with a financial planning firm, a business coach partnering with a marketing specialist or accounting firm. You should also consider local sponsorships or partnership opportunities where there will be high number of your targeted demographic such as a restaurant offering samples at a local farmers market or fair.
3. Direct Mail Marketing
If you are prospecting and marketing your company effectively your prospect database should be growing. Use this information to learn more about your local customers preferences and market to them accordingly. It is extremely cost effective to provide version end brochures or variable offers with different calls to action for your prospects. Every person responds differently to marketing messages, email, print, social media and web should all be available options in reaching your clients how and when they like to be reached.
How often does your company market in its local area? What methods have you found to be especially effective? Let us know in the comments section we would love to get your feedback.
There are few strategic assets that a company can utilise that will provide a competitive advantage that is long-lasting. Brands are one of them. Managers the world over understand that the best kind of loyalty that a company can obtain from their consumers is brand loyalty.
In today’s society, brands have extended beyond consumption items to include people and even towns. Look at people like Paris Hilton or the Kardashians for example. Everything that they do is aimed at reinforcing their image and identity, and therefore making sales and profits for their personal brand. The mayor of Paris decided to define the city as a destination brand years ago and to manage this brand for profit. And there are many other destinations around the world that do the same.
Brand building strategies are important to a company, as the execution of the strategy has a direct influence on product/service positioning, pricing and customer expectations. Brand strategy is extremely complex as it involves the management of everything that is associated with the brand including activities related to the brand’s equity, profitability, image and actual value in the market place
Steps to effective brand building
Building brand awareness, customer loyalty, conveying perceived quality and overseeing how the brand is used are all key aspects of brand management.
Step One: Quality
Quality is an important ingredient of a good brand. A company must understand the core benefits that the consumer expects, which should be delivered consistently. This builds consumer trust which leads to consumer loyalty to your brand.
Step Two: Integrated Marketing Communications
Great brands present a consistent image to their consumers. This means everything from their logo, advertising, employee uniforms, marketing collateral sends a consistent message to consumers. This includes every aspect of communicating, both verbally and non-verbally. If this does not happen then a clear image of the brand fails to materialise.
Step Three: Reputation Management
The media, including social media platforms, have a significant impact on your company’s brand. You are not the only one who is talking about your brand. To build a strong and consistent brand in this multimedia environment means listening to conversations across multiple media sources and having systems in place for responding to these conversations. For example If people are complaining about your brand on Facebook, you need to deal with it immediately and respond.. If there is a real problem apologise for any errors and fix it. If it is a case of there being a perception of a problem then carefully and clearly explain the misunderstanding. Always be open and honest in your dealings.
Outdoor media plays a vital role in the marketing media mix, according to a study by Arbitron Inc, an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the USA and Europe, because it reaches consumers missed by other media & enhances exposure of other media. Outdoor media reach consumers not exposed or lightly exposed to newspaper and television for example, and are complimentary to radio campaigns.
Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behaviour. Vehicle wrapping, then, offers advertisers and excellent opportunity to reach commuters on the highways and city streets, pretty handy especially for all of us in Sydney as we know how much time that can be!
We thought this makes so much sense to companies large and small we decided that we would wrap our new delivery van, let us know what you think.
Also if vehicle wrapping is something that you feel could benefit your business then please let us know we would love to explore the opportunities that outdoor media can bring to your brand.
We are very pleased to announce that our customer of the month for July is MAF ( Mission Aviation Fellowship Australia)
Mission Aviation Fellowship (MAF) is a Christian organisation that provides aviation services for people living in remote areas around the world.
For over 70 years, MAF aircraft have been serving isolated and underprivileged men, women and children, by providing a regular flight and freight service bringing the essentials of life into these communities as well as medical care, emergency food, and Christian hope.
MAF is also part of a dynamic worldwide partnership. Today worldwide, the partnership operates 142 aircraft from bases in over 30 countries.
BHB are proud to be associated with MAF Australia. We supply a wide range of printed material, Including their quarterly magazine, fundraising brochures and general handouts.
The commitment to brand integrity and quality of product that both MAF and BHB have, has made our business relationship grow stronger and stronger over time.
We sincerely thank MAF for their ongoing support and look forward to continuing our relationship for many years to come.
NAIDOC week celebrations are happening around the country this week to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC week provides a great opportunity for all Australians from all walks of life to participate in a huge array of activities to celebrate your local Aboriginal and Torres Strait Islander community.
The national NAIDOC theme for 2015 is “We all stand on sacred ground: Learn, Respect and Celebrate.”
There are lots of activities planned in and around Sydney to learn more about our Aboriginal and Torres Strait Islander heritage and History, The Museum of Contemporary Art is running lunchtime screenings of films by Aboriginal and Torres Strait Islander film makers. For screening sessions and more info see
For those of you closer to BHB’s home turf of Penrith there is a Family Fun Day hosted at Jamison Park by Penrith City Council on Friday the 10th July 2015. This event will include kids and youth activities, mixed touch footy and netball games, a FREE BBQ, singers, care for the elderly and seniors plus free health checks and much much more.
One of the biggest myths about the printing industry is that its’ yesterdays technology or “old media.” Having worked in the printing industry for some 20 years now I can assure you that there are very few industries that have evolved and adapted to change as much as print has. At the heart of this adaptability is a willingness to seek out new technology and production methods to make print communication more accessible and relevant to our customers. One area that has made significant advancements in the past few years is in web based print ordering portals, often referred to as Web to print (W2P).
A lot of people would be familiar with web based ordering systems from vendors using a secure login and the typical shopping cart- proceed to check out web- based buying experience. Quite often these systems would spit out an order via email to the printer from the customer to be logged into the printers system manually. Within the industry these solutions were often referred to as “web to email” or even worse “web to nowhere”.
Having been involved in developing and installing web based portals for our customers since the early 2000’s we have often felt the disappointment, pain and frustration of knowing that the whole experience could be so much better for our customers and for ourselves. Thankfully there has been much progress in the functionality of such systems in recent years.
Today there are secure web based systems that can allow marketers and procurement to work collaboratively across many areas of marketing communications. Today not only can web to print handle the ordering and reporting upon all of your print collateral but it can also be extended to include the design, editing, proofing, storage and distribution of digital assets.
Web to print systems today have also evolved to allow the user to upload, edit, proof and go to print on many standard template brochures. Real estate agents for example could have user defined templates editable with pictures and copy details for each new house listed for sale and brochures set up to reflect corporate approved branding guidelines.
The benefits for the customer can be numerous such as time saved, ensuring brand conformity, fully transparent reporting and audit trails, 24/7 access from anywhere along with clear line of sight of all collateral that is used across their business. Many web to print systems can now be fully integrated with the printers MIS system further reducing lead times and human touch points. This will enable many simple and repetitive tasks to be automated and deliver correct press ready artwork direct to the printers’ output device.
If you wish to know more about how web to print solutions can make your companies print collateral more effective we would love to hear your thoughts.
Myth #1: Social media marketing works just as well as brand marketing
Social marketing is an excellent way to cultivate leads and keep in contact with consumers. It is an effective customer service arm for your organisation. It’s a great way to challenge negative PR and offer details that conventional media cannot.
Nonetheless, large organisations need to understand that social marketing alone will not build the level of awareness that is needed to generate enough sales across the board, particularly at a national or global level. Social media is just one tactic in a much broader communication effort; it is a medium, not the overall message
Myth #2: Social media will soon replace traditional media as the most viable source of marketing.
A company’s comprehensive marketing plan should include a mix of social media marketing, email marketing and print materials. These should remain an essential item in the overall marketing strategy of your company. This gives you multiple ways to engage your customers and helps to project a professional image, build credibility for your brand and to help your company stand out from the crowd.
Myth #3: Social media is a cost-effective and easy way to connect and engage with stakeholders and consumers
Engaging your audience via social media is certainly cost-effective in the sense that most of the sites available for participation are free to join. However, they still cost you in terms of the time needed to establish and maintain a profile or account. If you want to hire a dedicated person to handle your company’s social media then that can be costly. Social media managers can be quite expensive. If you’re going to use someone already on your team, you’ll also need to factor in the additional expense associated with the time the person spends on other tasks, the newly added responsibility of maintaining your company’s social media presence, as well as the training they may need to undergo.
Myth # 4: It is easy to create a good social media presence
Social media sites are user-friendly. However, to use them as a precise marketing tool in an organised way is more complicated than one would realise. A tailored social media strategy that suits your business, brand, or organisation, needs to be devised and you will have to stick to it, measure success, and adjust accordingly.
Ensuring that you have an effective social media presence requires you to have a multidisciplinary approach. Well-developed social media skills are essential as well as being proficient in various disciplines such as crisis management, brand building management and customer relationship.