It’s a Wrap! The Benefits of Outdoor Media

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Outdoor media plays a vital role in the marketing media mix, according to a study by Arbitron Inc, an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the USA and Europe, because it reaches consumers missed by other media & enhances exposure of other media. Outdoor media reach consumers not exposed or lightly exposed to newspaper and television for example, and are complimentary to radio campaigns.

Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behaviour. Vehicle wrapping, then, offers advertisers and excellent opportunity to reach commuters on the highways and city streets, pretty handy especially for all of us in Sydney as we know how much time that can be!

We thought this makes so much sense to companies large and small we decided that we would wrap our new delivery van, let us know what you think.

Also if vehicle wrapping is something that you feel could benefit your business then please let us know we would love to explore the opportunities that outdoor media can bring to your brand.

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Best Regards,

Craig

Customer of the Month – July 2015

We are very pleased to announce that our customer of the month for July is MAF ( Mission Aviation Fellowship Australia)

MAF

Mission Aviation Fellowship (MAF) is a Christian organisation that provides aviation services for people living in remote areas around the world.

For over 70 years, MAF aircraft have been serving isolated and underprivileged men, women and children, by providing a regular flight and freight service bringing the essentials of life into these communities as well as medical care, emergency food, and Christian hope.

MAF is also part of a dynamic worldwide partnership. Today worldwide, the partnership operates 142 aircraft from bases in over 30 countries.

BHB are proud to be associated with MAF Australia. We supply a wide range of printed material, Including their quarterly magazine, fundraising brochures and general handouts.

The commitment to brand integrity and quality of product that both MAF and BHB have, has made our business relationship grow stronger and stronger over time.

We sincerely thank MAF for their ongoing support and look forward to continuing our relationship for many years to come.

NAIDOC Week

 Naidoc

NAIDOC week celebrations are happening around the country this week to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC week provides a great opportunity for all Australians from all walks of life to participate in a huge array of activities to celebrate your local Aboriginal and Torres Strait Islander community.

The national NAIDOC theme for 2015 is “We all stand on sacred ground: Learn, Respect and Celebrate.”

There are lots of activities planned in and around Sydney to learn more about our Aboriginal and Torres Strait Islander heritage and History, The Museum of Contemporary Art is running lunchtime screenings of films by Aboriginal and Torres Strait Islander film makers. For screening sessions and more info see

www.mca.com.au

For those of you closer to BHB’s home turf of Penrith there is a Family Fun Day hosted at Jamison Park by Penrith City Council on Friday the 10th July 2015. This event will include kids and youth activities, mixed touch footy and netball games, a FREE BBQ, singers, care for the elderly and seniors plus free health checks and much much more.

Web to Print Continues to Evolve

Web to print Top

One of the biggest myths about the printing industry is that its’ yesterdays technology or “old media.” Having worked in the printing industry for some 20 years now I can assure you that there are very few industries that have evolved and adapted to change as much as print has. At the heart of this adaptability is a willingness to seek out new technology and production methods to make print communication more accessible and relevant to our customers. One area that has made significant advancements in the past few years is in web based print ordering portals, often referred to as Web to print (W2P).

A lot of people would be familiar with web based ordering systems from vendors using a secure login and the typical shopping cart- proceed to check out web- based buying experience. Quite often these systems would spit out an order via email to the printer from the customer to be logged into the printers system manually. Within the industry these solutions were often referred to as “web to email” or even worse “web to nowhere”.

Having been involved in developing and installing web based portals for our customers since the early 2000’s we have often felt the disappointment, pain and frustration of knowing that the whole experience could be so much better for our customers and for ourselves. Thankfully there has been much progress in the functionality of such systems in recent years.

Today there are secure web based systems that can allow marketers and procurement to work collaboratively across many areas of marketing communications. Today not only can web to print handle the ordering and reporting upon all of your print collateral but it can also be extended to include the design, editing, proofing, storage and distribution of digital assets.

Web to Print Middle

 

 

 

 

 

 

 

 

 

 

 

 

Web to print systems today have also evolved to allow the user to upload, edit, proof and go to print on many standard template brochures. Real estate agents for example could have  user defined templates editable with  pictures and copy details for each new house listed for sale and brochures set up to reflect corporate approved branding guidelines.

Web to Print last

 

 

 

 

 

 

 

 

 

The benefits for the customer can be numerous such as time saved, ensuring brand conformity, fully transparent reporting and audit trails, 24/7 access from anywhere along with clear line of sight of all collateral that is used across their business. Many web to print systems can now be fully integrated with the printers MIS system further reducing lead times and human touch points. This will enable many simple and repetitive tasks to be automated and deliver correct press ready artwork direct to the printers’ output device.

If you wish to know more about how web to print solutions can make your companies print collateral more effective we would love to hear your thoughts.

 

Kind Regards,

Craig Craig

4 Social Media Myths Debunked

social media myths

Myth #1: Social media marketing works just as well as brand marketing

Social marketing is an excellent way to cultivate leads and keep in contact with consumers. It is an effective customer service arm for your organisation. It’s a great way to challenge negative PR and offer details that conventional media cannot.

Nonetheless, large organisations need to understand that social marketing alone will not build the level of awareness that is needed to generate enough sales across the board, particularly at a national or global level. Social media is just one tactic in a much broader communication effort; it is a medium, not the overall message

Myth #2:  Social media will soon replace traditional media as the most viable source of marketing.

A company’s comprehensive marketing plan should include a mix of social media marketing, email marketing and print materials. These should remain an essential item in the overall marketing strategy of your company. This gives you multiple ways to engage your customers and helps to project a professional image, build credibility for your brand and to help your company stand out from the crowd.

Myth #3: Social media is a cost-effective and easy way to connect and engage with stakeholders and consumers

Engaging your audience via social media is certainly cost-effective in the sense that most of the sites available for participation are free to join. However, they still cost you in terms of the time needed to establish and maintain a profile or account. If you want to hire a dedicated person to handle your company’s social media then that can be costly. Social media managers can be quite expensive. If you’re going to use someone already on your team, you’ll also need to factor in the additional expense associated with the time the person spends on other tasks, the newly added responsibility of maintaining your company’s social media presence, as well as the training they may need to undergo.

Myth # 4:  It is easy to create a good social media presence

Social media sites are user-friendly. However, to use them as a precise marketing tool in an organised way is more complicated than one would realise.  A tailored social media strategy that suits your business, brand, or organisation, needs to be devised and you will have to stick to it, measure success, and adjust accordingly.

Ensuring that you have an effective social media presence requires you to have a multidisciplinary approach. Well-developed social media skills are essential as well as being proficient in various disciplines such as crisis management, brand building management and customer relationship.

Getting to Know the Staff at BHB Printing – Liz Seidl

Liz - Final

1.      Family Status/ kids etc.

Married with one child

 

2.      What do you do at BHB and what do you like most about it?

Account Manager. The professional approach and ethical attitude BHB takes with its clients, staff and suppliers

 

3.      What do you like most about working in printing?

That you can take a simple piece of white paper and through a variety of printing and finishing processors you can turn that simple piece of paper into an award winning master piece. Full of colour and life

 

4.      What makes you laugh?  

A good practical joke

 

5.      Anything ticks you off?   

Pedestrians’ and Cyclist especially in the city who ignore the traffic signals. 

 

6.      What do you most like to do with your spare time when you are not at work?

4WD, camping, fishing cooking and just chillaxing

 

7.      Where is your favourite place to go or visit on holidays?

Any beach with soft white sand, crystal clear water and temperature to match.

 

8.      What advice would you give a younger Liz?

Travel more

BHB Printing and Job Futures Rebranding

From June 23, Job Futures will officially become CoAct.

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Since 1997 we’ve acted on the streets, in boardrooms and at the policy table to create new connections, opportunities and programs to help over half a million people reconnect with their communities and the workforce.

We have a proud heritage as Job Futures and will continue to be a national network of locally-embedded community service providers working together to create social and economic opportunities for Australia’s disadvantaged. But as the world becomes increasingly more interconnected, employment is now inextricably linked with many other community services. So the time has come for our name to reflect that change.

CoAct delivers complete collaboration, not a partial solution.

You can discover more at www.coact.org.au

 

BHB Printing in conjunction with Job Futures have just undertaken a project to assist with their current rebranding which will see their name change from Job Futures to CoAct.

The rebranding involved printing several items both generic and co-branded for there head office as well as approx 96 other sites.

The products were varied in their complexity and were printed on a variety of substrates using offset, digital and wide format machinery.

The rebranding looks fantastic, their designer Cameron McDiven did a wonderful job with the new brand and BHB are proud to have had the opportunity to work with the Job Futures team and ensure a great result all round.

We look forward to continuing to grow a solid working relationship for many years to come.

CMYK, RGB, PMS Colours – What is the difference and when to use them.

There are three basic types of colour schemes: CMYK, RGB & PMS.

CMYK RGB Pantone

 

 

 

 

 

 

 

 

CMYK uses a four colour printing process that uses only cyan, magenta, yellow and black inks, it is primarily used for printing brochures, business cards, posters and other paper based products.

RGB uses a mixture or red, green and blue – this is the preferred colour profile for digital devices and computer screens and appears much brighter than CMYK.

PMS uses the Pantone Matching System; they are an industry standard set of colours that can be matched accurately over a variety of processes, equipment and materials. They are identified as a series of numbers ie PMS425.

Consistency of your brand elements such as your logo is critical to helping customers and prospects make a visual connection with your brand across different media.

CMYK, RGB, PMS use

 

 

 

 

 

 

 

 

Regards,

Tracey

 

 

PrintEx 2015 Wrap – Printspiration Aplenty!

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Sydney just recently played host to the largest printing and visual arts trade show that is hosted in our fair city every 4 years- PrintEx. Trade shows are a terrific way to learn and engage with what’s new in any industry and print is no exception.  I thought it would be helpful for those who were not able to attend to give you a summary of the hot topics and trends being developed for suppliers and customers alike in the rapidly evolving graphic arts industry.

In the interests of keeping this post brief I will focus on three key trends we noticed most from the show.

  • The continued progress of digital printing solutions/equipment.

It is impossible to not be impressed by how far digital printing has come. The output quality is superb and is to the average person the same in quality and appearance as offset print technology. The types of papers, boards and substrates that can now be printed is enormous and this opens up many more ways for clients to communicate their message in multiple ways and a cost point far below what they thought was possible. Ricoh displayed their new digital presses capable of printing 4 colours plus clear in line varnishes or a white ink that showed truly outstanding print quality on dark paper stocks. They are also now able to print a length of 700mm long and at a very efficient price point these will be sure to gain approval from a wide variety of customers looking to stand out from the crowd.

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The team at Curries again showed their continued dedication and support of the Australian/NZ industry by taking the largest stand. They continue to showcase HP’s Indigo technology that is transforming many market sectors in print. The HP Indigo 10000 demonstrates offset quality production from a digital press in the B2 format (520mm x 750mm).

  • Value added binding & finishing is advancing rapidly.

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There were multiple companies demonstrating new and innovative ways to add value to your printed products. Curries were displaying the Scodix Ultra digital finishing press that has started to gain importance as customers look to enable digitally printed sheets to be enhanced to a level that previously was only able to be done using expensive and time consuming processes such as UV coatings and screen printed special effects. Konica Minolta also displayed their own version of this with the MGI Jet varnish Spot UV coating system that provided some eye popping printed results.

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  • Web 2 Print software to make your customer more efficient.

According to Info Trends Emerging Trends in Web to Print 2013,

“In the near future web to print and e-commerce will be competitive requirements for print service providers”.

I was most impressed by the work that has been done in the software and workflow tools that can not only enhance the printers’ production processes but also that of our customers. There was a great deal of new offerings from Pent Net, XmPie Storeflow, Chilli, EFI and others that are allowing a greater range of web based print and design tools to be made available to your clients right from their desktop. They are no longer just for on- line ordering but can include digital asset storage, campaign management, artwork collaboration & approvals and much more. These systems require a significant investment on the printer but it has the potential to make the marketing teams jobs so much simpler and more efficient that it is definitely worth considering.

Superman cover at expo

 

 

 

 

 

 

 

We would love to hear from you on any trends or developments we may have missed?

Kind Regards,

CraigCraig