Gnome Alone (2017)
When the staff at BHB are relaxing after a hard days work or kicking back on the weekend & want to enjoy a little viewing pleasure, what do they watch?
Well, I’m glad you asked – listed below are the top 3 TV shows in various categories as well as the top 3 movies.
Do you agree? We’d love to hear your feedback…
TV SHOW – COMEDY
- Big Bang Theory
- Mrs Browns Boys
TV SHOW – ACTION/DRAMA
- Breaking Bad
- Game of Thrones
TV SHOW – REALITY
- The Block
- Fight Club
- Forrest Gump
The advent of New Communication Technology has brought forth a set of opportunities and challenges for conventional media. The presence of new media, the Internet in particular, has posed a challenge to conventional media. This is relevant especially in the case of printed mediums.
With the introduction of new mediums, new avenues for mass message distribution have become readily available. The new mediums are extremely decentralised, require very low investment and increase public participation.
In light of the popularity of new mediums such as the internet and smartphones, does traditional media still matter?
Yes it does. The fact remains that, while digital messages are fast and fleeting, print advertising that is done right lingers to engage the consumer again and again. With print a consumer can touch it, feel it, distribute it and share it in a way that is much more tangible than digital outreach.
Print today is more versatile than ever before. With the advent of 3D printing technology, a brand is capable of printing on almost anything. Print pieces can also be more personalised these days with variable data printing. This allows a marketer to customise and personalise brand messaging by criteria deemed relevant to the marketing message (For example brand purchase history, gender etc.).
Also traditional media adds more credibility and authority to a marketing message. Audiences still place more trust on traditional media than the internet media. According to Nielsen’s global trust in advertising survey 2011, consumers trust in traditional media is higher than internet media. Nearly half of consumers around the world say they trust ads using a traditional medium. Only 36% of consumers said that they trust internet advertising.
Digital and social media may have opened new channels of communication, but there will always be a place for traditional media.
From all of us here at BHB Printing we wish to say a huge THANK YOU to all our customers and suppliers for your support during 2014.
We hope you get a chance to relax and unwind after a very busy year and spend some time with those you love.
We wish you and your family a safe and happy Christmas and a successful and prosperous New Year.
1. Family Status/ kids etc.
Married to my wonderful wife Abbi & have a seven year old (going on 17) son named Nicolas.
2. What do you do at BHB?
I am the Sales Manager at BHB responsible for account management as well as sourcing new business.
3. How long have you worked at BHB?
I worked with BHB for 3 years when I first left school. After a few years away travelling & trying other jobs I rejoined BHB & have been with them now for nearly 18 years.
4. What do you like most about working in printing?
The diversity of the work we do & the many different people I get to meet. Even after many years in the industry you never stop learning!
5. What makes you laugh?
My son Nicolas first and foremost – he comes out with some absolute crackers. Shows such as Modern Family, Big Bang Theory and the Graham Norton show are great too. Also, certain stand-up comedians, especially the ones that are a little left of centre – Mitch Hedburg is one that comes to mind. (Search him on Youtube – Classic!)
6. Anything ticks you off?
Rude, impatient people. We all need to play by the rules (which isn’t always fun) but when people think they are above others and not bound by the rules of everyday society that really annoys me. I try to keep my mouth shut most of the time but I have been known to have a quiet word occasionally.
7. What do you most like to do with your spare time when you are not at work?
Spending time with my son Nicolas doing a variety of fun activities.
Dinners and weekends away with my wife Abbi and doing my best to keep fit at the gym.
8. Where is your favourite place to go or visit on holidays?
Anywhere tropical with sunshine, a great pool/s, cold beer and lots of activities to keep busy. Bali, Fiji, Whitsundays & the Central & North Coast of NSW are all great.
9. Any advice for someone young looking to go into print sales.
Print sales in today’s day & age is no doubt harder than ever. My main advice to any youngster would be they need to have a dog with a bone attitude & be willing to be persistent in a positive & friendly manner to achieve the desired results. Any sales job needs people with a thick skin who can take rejection and if that doesn’t suit your profile, do a different job!
10. What is the best piece of advice you have ever received?
Work is a game and you need to play that game otherwise you will be on the bench.
11. If your house caught fire (excluding your family) what three things would you take with you?
My dog, my diary & my USB flash drive full of photos/memories.
12. If you didn’t work in printing what would be your dream job?
Professional sports person or swimsuit model photographer. Actually, I’d be happy to do both jobs at the same time
We are delighted to announce that our customer of the month for December is Colonial First State.Colonial First State is one of Australia’s leading financial services organisations whom specialise in wealth management advice, Superannuation, Insurance and Investments. They are responsible for managing and growing the retirement savings of millions of Australians and employ a dedicated team of financial advisers throughout the country.
BHB Printing has been a key supplier to Colonial First State for almost 10 years and we provide a range of digital and offset print services to them. Colonial First State has also worked with BHB to develop smart on line ordering tools to significantly reduce lead times and improve their time to market for corporate superannuation induction kits.
BHB Printing is honoured to be a trusted print provider to Colonial First State and we look forward to continuing to develop and improve their print collateral for many years to come.
For more information on Colonial First State and their range on products and services please visit them on line at
Online and print are both effective mediums when engaging your audience.
- Tangible media (touch/feel it) and portable
- Good for coupons and sale events (inserts)
- May be demographically, geographically, psychographically targeted
- Recent studies have shown that print media has the highest ROI and by adding direct mail to an organisations marketing mix using an online campaign, it pays back 62% more than without using Direct mail ( Source: http://valueofpaperandprint.com.au/return-on-investment/).
- Engaged audience involved in content
- Increased frequency and reach
- Highly targeted (demographically, geographically, psychographically)
- Highly measurable and accountable with provable ROI
- Can drive traffic directly to a website
There is no standard formula when determining the right mix of online and offline spend when developing marketing campaigns. All organisations have unique media budgets, marketing objectives and media mixes. However, several considerations can be weighed to guide a marketer in creating the right media mix for your particular organisation.
1. Identify your Target Audience
You must first identify who you are trying to reach and how much you have in the budget to effectively reach them. This needs to be done before you can determine where to spend the marketing budget. When targeting consumers it is ideal to base the target audience profile on demographics, including their age, gender and any other qualifying criteria that are important to the organisation.
2. Evaluate media to compare reach, ability to target the identified audience and relative value
Whether it’s print, television, email, PPC or any other paid placement, you need to know how many viewers, listeners, readers or web searchers are likely to receive your ad, their demographic and geographic make-up and, where possible, their engagement performance based on similar messaging.
3. Outline your goals and budget
Before a range of marketing tactics can be chosen, decide what you want to make happen. What results does the organisation need from the marketing program in order to be considered successful? A realistic budget that can be sustained must be chosen.
4. Choose your tactics
The last step is to pick a range of marketing tactics that will create touch points with your consumers throughout the sales cycle. Tactics that reach your target audience with little waste will directly help you to achieve the organisations marketing goals
When money’s tight, it is imperative to focus on a handful of affordable tactics that reach a core group of qualified prospects. Then as your campaign succeeds, you can add tactics or expand on existing ones to reach a larger number of consumers.
As our attention turns to Christmas holiday destinations and summer activities likes swimming, BBQ’s and cricket, I thought it would be a great time say a very big thank you to the Penrith Panthers for a fantastic effort during season 2014.
BHB Printing has been fortunate to be a sponsor of the Penrith Panthers NRL team for almost 20 years and it has been a privilege to support them and watch the team develop. The NRL competition is such a highly competitive arena it seems only fair to greet each season with some trepidation and a lowering of expectations for the season ahead. After all we finished 10th in 2013 out of 16 teams and it was our third consecutive year of missing the finals.
And the year 2014 was shaping up as another year of building up a young team and gaining some valuable experience of what it takes to win in the NRL against the might of teams such as the Melbourne Storm, South Sydney Rabbitoh’s and the Sydney Roosters. Well the critics and the pessimists had forgotten to tell the players and the coaching staff at Panthers and they proceeded to deliver a fantastic year of great football thrilling thousands of fans all around the country with their gutsy and determined play.
The Panthers did Penrith and everyone of their fans proud this year by finishing the regular season in the top four. They went on to play some great footy through the finals, who can forget the heart stopping 1 point victory with seconds remaining against the Roosters in the first week of the finals thanks to some brilliant play by Jamie Soward.
(See the replay of it here)
Our season came to an end at the hands of the Canterbury Bulldogs in a tight preliminary finals encounter in front of 60,000 fans at Allianz Satdium. We must say a big congratulations to the South Sydney Rabbitohs Rabbitohs whom took home their first premiership since 1971.
We would like to thank the Panthers players for providing so many great moments during 2014 and we cannot wait for the season to start again for the NRL 2015 season. We wish the players and staff a relaxing break over Christmas and we look forward to seeing the Panthers back bigger, better and faster than ever in 2015.
Look forward to seeing you at the games.
We are pleased to announce our Customer of the Month for November is Moray & Agnew Lawyers.
Moray & Agnew is a leading national law firm with a distinctive approach.
Over the last decade the firm has tripled in size, with 73 partners and offices in Sydney, Melbourne, Brisbane, Canberra, Newcastle & Perth.
Moray & Agnew specialise in Insurance Law, Commercial Law & Workplace Law. www.moray.com.au
BHB Printing have been a supplier to Moray & Agnew since 2003 & the products we supply have continued to evolve as the business continues to grow.
Our main contact at Moray & Agnew is a pleasure to deal with and we hope to continue our strong business relationship for many years to come.
Thank you Moray & Agnew for your ongoing support.
It may not exactly be the colour of choice but Pantone colour 448C has been selected to become the primary colour for deterring folks in Australia to smoke cigarettes. This is a legal requirement forced upon the companies but it is the exact opposite to what marketers and advertisers usually try and achieve, namely how do I make my products most visually appealing to the end consumer?
Research group GfK Bluemoon conducted research into this issue and found this dark brown/olive colour (Pantone 448C) had the lowest appeal to smokers aged 16 to 64 years old. It was frequently referred to by respondents as the colour of “Death”, “Tar” and “Dirty”.
This got us thinking that if Pantone 448C is so offensive as to deter someone to pick up the packet then there must surely be some colour combinations that have the opposite effect, right?
We surveyed our team here at BHB Printing to come up with some of our favourite colours that we think look great in print, here are our top picks.
We love CYAN in print pieces. CYAN comes across bright, clean and fresh. It works extremely well as a dominant colour with lots of white space or used with headings and looks fantastic with other support colours like oranges and bright limey greens.
A good bright sharp splash of yellow can also work wonders in your print designs. A nice bright Yellow such as Pantone 123 looks fantastic not to mention it’s easy to remember. Combine this colour with a dark grey or rich black background and you get fantastic results. Take a look at a lot of the CBA’s print collateral and you will see what I mean. Their brand team have done an awesome job of making sure the brand jumps out at you.
Where your pictures and logo designs allow Black does a great job in bringing out the best in your product photography and catalogues. It can be used really effectively in conjunction with a contrasting colour and reversing out type in black always makes your print stand out.
So there you have it we have given you three of our favourite print colours to help make your print marketing really leap off the page at you. We would love to hear from you about colours you like to use the most in your printing?